about feedforward

Many organisations use 360-degree feedback tools for the purpose of better employee and manager performances. However, recent insights into the way our brain works, demonstrate that these feedback tools are partially based on incorrect assumptions. Therefore, these feedback tools do not bring about the intended growth and improvement, and may even be counterproductive. Feedback impedes people from being creative, working together and taking balanced decisions.

Is it, therefore, not a better idea to zoom in on the qualities that people do have?

The feedforward analysis™ is based on the most important leadership and management qualities which form the foundation of High Performance Individuals, Teams and Organisations. The feedforward analysis™ seeks out the qualities of a participant or a team, and looks for ways to develop these qualities.

For you?

Businesses, non-profit, and public organisations around the world apply the feedforward analysis™. The feedforward analysis™ provides valuable input for:

In short: feedforward helps to exploit the full potential of yourself, the team, and the organisation.

We provide the feedforward analysis™ for:

  1. Organisations that want a feedforward expert to carry out the feedforward analysis™;
  2. Organisations that wish to apply feedforward independently;
  3. Trainers/coaches/advisors/recruiters who want to use feedforward for their clients.

Scientifically validated

There are plenty of  360-degree feedback tools that collect information about various competencies of managers and employees. But how do you know for sure that those competencies are crucial leadership and management qualities that can facilitate High Performance Teams and Organisations? And how can you determine whether the feedback tool, which you apply to collect information, including the accompanying report, actually brings about improvements? You don’t.

This was the kick-off for a comprehensive research on feedback tools. Together with her team, Muriel Schrikkema MSc developed the brain friendly 360-degree feedforward analysis™ tool. The scientific team of Dr. André de Waal MBA validates the list of leadership and management qualities.

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feedforward report

The feedforward report provides an overview of the participants’ most important leadership and management qualities. Those particular qualities form the basis for High Performance Individuals, Teams, and Organisations. With this feedback tool, you can compare your personal analysis to how others experience your qualities. Is it a match? Or are there big differences? And how do you want to be seen by others?

The emphasis is placed on positive characteristics; the ones you and your team already have and the ones you wish to develop further.

The report compiled based on the feedforward analysis is very comprehensive. In addition to insights into their own qualities, the participant also receives a detailed analysis on:

  • The 3 feedforward pillars: Being authentic, People-oriented managing, Entrepreneurship
  • Management and Leadership qualities
  • Hard and soft qualities
  • Individual and relational qualities
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12 advantages of feedforward analysis™

User-friendly and safe software

Quickly and efficiently applicable, no limit to the number of respondents, invitations and updates are automatically sent out and can be adjusted. Reports or individual tables and graphs are available as PDF files. Data is saved into secured servers.

A stimulating report

Not just figures, but a clear, action-oriented, and user-friendly report regarding the most important leadership and management qualities.

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Participant and respondent friendly

The completion of the online feedforward analysis™ only takes 10 minutes. The respondents do not rank qualities by assigning grades, but select positive qualities. This assures reliable results and makes it safe and fun to complete.

Challenging insights

The report gives an overview of the validated management and leadership qualities in which a participant excels. The participant also gets an insight into the distribution of management and leadership qualities; the ‘hard’ and ‘soft’ qualities, and the individual and relational qualities.

Brain friendly; actually instigates learning

The feedforward analysis™ shows with which qualities you contribute to the success of your organisation and gives you an insight into how to strengthen your less prominent qualities by means of your best qualities.

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Scalable up to 360° feedforward

The feedforward analysis™ can cover up to 360 degrees: colleagues from various levels and external relations such as clients, partners, and private persons

Individual, Team and/or Organisation

The feedforward analysis™ can be flexibly arranged: departments can be combined, individual and group reports can be drawn up, and new colleagues can be added.


The feedforward analysis™ and the report are currently available in English and in Dutch, but will soon also be available in other languages.

Suitable for all employees

The scientifically validated qualities reflect the qualities of excellent managers and leaders. The feedforward analysis ™ is, however, often also offered to non-executives.

Clear and fair fees

Clear and transparent fees with discounts in case of do-it-yourself and for partner relations. Invoicing at the end of a quarter, solely including feedforward analysis™. Group reports (possibility to select teams or the entire organisation) will not be charged.

Instigates action

The feedforward report provides a clear insight and also instigates action. The report helps the participant to zoom in on the qualities that are important to his or her position/task/role.

Validated management and leadership qualities

Based on extensive scientific and field research on the qualities that facilitate High Performance Teams and Organisations.

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our services


Wageningen UR
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