Feedforward Coaching

Since December 1999, we have been supporting leaders and employees in their personal development. When developing the feedforward software, personal development and growth were our primary goals. The feedforward analysis™ was designed to contribute to the real learning and development of leaders and employees. According to our relations, we have fully succeeded in this. Later, we and our certified partners discovered that feedforward is not only suitable for feedforward coaching, but also excellently suited for the development of your team or organization.


Developing yourself starts with one or more questions. These can be issues about work-life balance, visibility/positioning, company political issues, more effective collaboration and networking. Identity questions also arise, such as:

“What particularly helped me was realizing again which qualities others recognize and appreciate in me. That was the extra push I needed. It gave me the courage to fulfill my responsibilities from my own strength.”
Joachim Berkenbosch, Managing Master Black Belt at Royal FloraHolland

Feedforward coaching by Muriel Schrikkema

Muriel is a highly experienced career coach (office in Hilversum, The Netherlands or online coaching) and helps many clients advance in realizing their ambitions. Do you also want to advance in your career? Based on new insights, you formulate beautiful intentions to approach some matters slightly differently to become even more effective. However, you know that more is needed than just the right intentions. Career coaching helps you to focus more effectively on what you are already doing well and what you want to do more effectively in your role. You gain a clear view of your behavioral goals and how you will actually achieve them from your qualities.

feedforward coaching by Muriel Schrikkema

feedforward coaching by Muriel Schrikkema

“Muriel is very driven in her profession and wants the best for the person who enters the coaching process. She provides good tools and explains everything in such a way that it is understandable and easily applicable in daily life. In addition, she also looks further with you into the long term and how the tools can be used there. She is open to any direction you want to take and helps you with your own goal questions.”
Coaching Client Management Book Feedforward in Leadership


Do you want more information about the possibilities of feedforward coaching by Muriel Schrikkema? Contact Marco Schreurs for the (online) possibilities.

Feedforward is very stimulating. It identifies the points of development.
The feedback session made me believe that I can actually do it!

Head Central Personnel

Foundation for Fundamental Research on Matter

Also as a leader you get a lot from a feedforward analysis. You are better able to coach team members effectively. You not only make the team stronger, you also create trust.


Manager Corporate Finance & Risk Advisory at Gasunie

If we want to emphasise our students’ qualities, we should also emphasise our teachers’ qualities; that’s why I applied feedforward.

Caroline Versprille

Head of a primary school

ABN Amro
Wageningen UR